Fear Appeal
Graphic anti-smoking advert released in UK
Vaping: what people are getting wrong?
COVID-19 Patient & Mom Posts Video Before Passing
CDC: Tips From Former Smokers – Becky H.: It Goes With Me
CDC: Tips From Former Smokers – Rebecca C.: Unbelievable
CDC: Tips From Former Smokers – Terrie H.: “Terrie, What Are You Doing?”
CDC: Tips From Former Smokers – Amanda B.: Smoking, Family, and Pain
Your Child’s Future Doesn’t Have To Look Like This
Hope Appeal
“You or the Vape” vaping prevention PSA extended cut
Nicotine Addiction Isn’t Pretty | Bathroom | The Real Cost of Vapes
Vaping Addiction Isn’t Pretty | Athletics | The Real Cost
World Heart Day 2019 – Chain of Hope Appeal
New Hope for Patients with Cancer
Keep Up | Joe Biden For President 2020
The Courage to Change | Alexandria Ocasio-Cortez
UCSF Sends Message of Hope in “It Gets Better” Video
Guilt Appeal
Choked, Strangled, Drowned: The Plastics Crisis Unfolding in U.S. Waters
These Appalling Images Exposed Child Labor in America
Anger Appeal
Why tobacco is a racial justice issue
Greta Thunberg to world leaders: ‘How dare you? You have stolen my dreams and my childhood’
10 Really Bad Things the Tobacco Industry Has Done to Entice Kids to Start Smoking
Efficacy Appeal
One in Eight Women – Mammogram PSA – HHC
What to Expect During Your First Mammogram
What Should I Know About My Family History of Breast Cancer?
Moral Appeal
Former Presidents and COVID-19 Vaccine Facts | Ad Council and COVID Collaborative
Humor Appeal
Gay Men Will Marry Your Girlfriends
First Date – Hyundai Super Bowl 2016 Commercial Kevin Hart
Social Farter: Quit the denial
Let’s save Africa! – Gone wrong
#CleanSeas Break-Up PSA: “It’s not me, it’s you.”
#CleanSeas Break-Up PSA: Christmas Edition “Home for the Holidays”
Narrative
Ricki’s Family History of Breast Cancer: Being Black with Breast Cancer
Izzie talks a patient out of having an abortion
Samsung India Service (SVC) – Most Watched Video in 2017 – We’ll take care of you, wherever you are.
JUN PEI 